The Behavioral Conversion Playbook
Category: E-book
Price: ₹349
Buy The Behavioral Conversion Playbook from Amarjeet Singh (@amarjeetnotes) on ownstreet. Digital download with UPI checkout (GPay, PhonePe, Paytm) and instant delivery after payment.
Understand why people buy and make better marketing decisions
Made for: Marketers, founders, creators & freelancers
Marketing advice is full of tricks. Use social proof. Create urgency. Add pricing tiers. Make the CTA stand out. But two businesses can use the same tactic and get completely different results. Because the tactic isn't the real thing. The decision happening in the buyer's head is. The Behavioral Conversion Playbook breaks down 20 behavioural principles that shape how people perceive price, value, risk, trust, choice and ultimately decide whether to buy. Each principle shows you: what's happening in the buyer's mind, what marketers get wrong, and what to actually change. You'll learn concepts like anchoring, framing, defaults, loss aversion, choice overload, social proof, reciprocity and more, with practical examples for real marketing. The goal isn't to collect more marketing hacks. It's to learn how to see the decision differently. 20 principles. Real examples. Practical execution. Stop memorising tactics. Start diagnosing decisions.
- 20 behavioural conversion principles
- Real Indian brand examples
- Practical marketing applications
- Buyer decision audit
- Implementation framework
- Instant PDF access