Free tool · No signup
Free Brand Rate Card Calculator for Creators (INR)
Build a starting rate card in rupees. Enter followers, engagement, niche, and platform to get suggested ranges for Reels, posts, Stories, and YouTube integrations.
Use the engagement rate calculator if unsure.
Suggested INR ranges
- Instagram Reel₹2,200 – ₹3,700
- Instagram feed post₹1,600 – ₹2,800
- Instagram Story (3–5 frames)₹1,000 – ₹1,900
Planning estimate for India creators. Not a guarantee. Brands negotiate; raise rates for exclusivity and whitelisting.
Why this tool
Price brand deals in INR with a clear range
Brands ask for rates before they ask for a media kit. Guessing from thin air leaves money on the table or scares buyers away. A simple follower and engagement heuristic gives you a range to start from.
This brand rate card calculator uses planning math, not scraped brand deals. Raise your quote for exclusivity, whitelisting, and rush work. Lower it for barter or friends-and-family tests.
Copy the summary into a PDF media kit, then sell that kit or your services from an ownstreet store with UPI checkout.
How it works
- 1
Enter followers and engagement percent
- 2
Pick platform and niche
- 3
See suggested INR ranges by deliverable
- 4
Copy the rate card text into your pitch
When to use this tool
- 01
Answering a brand's first rate ask
- 02
Refreshing prices after a follower jump
- 03
Building a media kit PDF
- 04
Training a VA on quote ranges
FAQ
Frequently asked questions
Are these official market rates?
No. They are planning estimates. Niches, cities, and deliverables change what brands pay.
Should I quote the high or low number?
Lead with a range. Anchor near the high end when you have proof (engagement, past results, exclusivity).
Is this free?
Yes. No signup.
Does this include GST?
No. Use the GST pricing helper if you need tax-inclusive math, and confirm with your CA.
Related guides
The Creator Economy in India (2026)
The creator economy in India in 2026: a research-style overview of platforms, offline monetization, UPI infrastructure, and how creators move money to bank accounts.
The Creator Economy in India
Creator Economy in India: reach alone is not a business. This guide explains why Indian creators need their own store, UPI checkout, and owned audience to turn content into repeat revenue.
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