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Free Engagement Rate Calculator for Instagram, TikTok, and YouTube
Brands in India ask for engagement rate before they reply. This free calculator turns your public numbers into a clear percentage for Instagram, TikTok, or YouTube, with simple benchmarks by follower tier.
Result
5.02%
502 interactions ÷ 10,000 followers · tier 1K–10K (typical 2.5–6%)
Around the usual range for this follower size.
Planning estimate only. You enter the averages; we do not scrape any platform.
Why this tool
Calculate engagement rate before you pitch brands
Engagement rate is a quick health check before you pitch a brand, price a collab, or decide whether a post format is working. It is not a vanity score on its own, but it beats guessing from likes alone.
Pick a platform, enter followers and average likes and comments (add shares for TikTok if you have them). The tool divides interactions by followers and shows a percentage plus a rough tier label for accounts your size.
Use the result in a media kit PDF or rate card you sell from your ownstreet store. Indian creators often quote INR rates next to this number so brands see reach and commercial terms together.
Refresh the math after every content sprint so pitches stay honest. If a Reel format lifts comments, update the average before you send the next outreach email.
How it works
- 1
Choose Instagram, TikTok, or YouTube
- 2
Enter followers and average likes, comments, and shares if relevant
- 3
See your engagement rate as a percentage
- 4
Compare against simple benchmarks for your follower tier
When to use this tool
- 01
Building a media kit for brand deals
- 02
Comparing Reels vs static posts
- 03
Checking a creator before a paid collab
- 04
Tracking growth month over month
FAQ
Frequently asked questions
How is engagement rate calculated?
We add likes, comments, and shares (when you enter them), divide by followers, and multiply by 100. You type the averages; we do not scrape any platform.
Are the benchmarks exact?
No. They are planning ranges by follower size. Niches and formats differ. Treat them as a guide, not a guarantee.
Is this tool free?
Yes. No signup. Results stay in your browser.
Can I use this for YouTube Shorts?
Yes. Use average likes and comments on Shorts or long videos the same way. Views-based formulas are different and not used here.
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