Every Indian creator using Instagram, YouTube, or TikTok knows the problem: you only get one link in your bio. Linktree solved that in 2016. But it was built for the West — dollar billing, no UPI, generic templates, and now a 9% cut on your sales unless you pay $24/month. In 2026, Indian creators deserve better. Here are 7 alternatives, ranked honestly.
ℹ️ Quick answer
Quick answer: If you're an Indian creator who wants to share links AND sell digital products with UPI support — ownstreet is the only platform built specifically for you at ₹299/month with 0% commission.
What to look for in a Linktree alternative (especially in India)
- UPI support — Indian customers don't want to enter card details, they want to pay via GPay or PhonePe
- INR billing — being charged in dollars and losing 5–10% to forex conversion silently is a real cost
- Ability to sell digital products without paying 9–10% per sale
- Analytics that show you actual data, not locked behind the most expensive plan
- Templates that don't look generic — ideally ones designed with Indian aesthetics in mind
1. ownstreet — Best overall for Indian creators
ownstreet is the only platform on this list built specifically for Indian creators. It combines Linktree's link-in-bio functionality with Gumroad's product-selling — in one dashboard, billed in rupees, with UPI built in.
- ₹299/month flat — no dollar billing, no forex losses
- 0% commission on all sales — you keep 100% (Razorpay's standard 2% gateway fee applies)
- UPI, GPay, PhonePe, Paytm, cards, and net banking all supported
- 6 templates including a Desi-aesthetic option built for Indian audiences
- Full analytics — views, clicks, revenue, device breakdown
- No separate tools needed — links + store + analytics in one login
💡 Tip
Real math: A creator selling ₹30,000/month pays ₹299 to ownstreet. The same creator on Linktree Premium ($24/mo = ~₹2,000) + Gumroad (10% = ₹3,000) pays ₹5,000/month. That's ₹56,000 saved every year.
The one thing ownstreet doesn't have yet is a marketplace with existing traffic — you drive your own audience to your page. That's the same as Linktree though, so it's not really a limitation specific to ownstreet.
2. Linktree — The original, but expensive for India
Linktree has 40M+ users and invented the bio link category. It now lets you sell digital products too — but the devil is in the fees.
| Plan | Cost | Sales commission | UPI |
|---|---|---|---|
| Free | ₹0 | 9% per sale | ❌ No |
| Starter | ~₹420/mo | 9% per sale | ❌ No |
| Pro | ~₹750/mo | Reduced fees | ❌ No |
| Premium | ~₹2,000/mo | 0% | ❌ No |
The 0% commission only kicks in at the $24/month Premium plan. No plan supports UPI. Billing is in USD. For Indian creators with mostly Indian audiences, this is a significant mismatch.
3. Beacons — Feature-rich but 9% fees hurt
Beacons is popular among US creators — it has an extensive free plan with media kits, email capture, and store functionality. But it charges 9% transaction fees on the free plan, similar to Linktree. The paid plan removes fees but starts at $10/month — in dollars, no UPI.
- ✅ Good free tier with lots of features
- ✅ Media kit builder — useful for brand deals
- ❌ 9% fee on free plan — kills profit on every sale
- ❌ No UPI, no INR billing
- ❌ Not built for Indian creator audiences
4. Gumroad — Best for selling globally, not for Indian audiences
Gumroad is a dedicated product-selling platform — not a bio link tool. It's great if your buyers are international. But for Indian creators with Indian audiences, it has critical gaps.
- ✅ No monthly fee — pay only when you sell
- ✅ Instant setup, clean product pages
- ✅ Trusted globally — buyers recognize it
- ❌ 10% fee + ₹42/transaction on every direct sale
- ❌ 30% fee if sold via Gumroad's built-in Discover marketplace
- ❌ No UPI — Indian buyers must use credit card or PayPal
- ❌ No bio links page — you still need Linktree separately
Bottom line: Gumroad is fine if your audience is global and you sell high-ticket items where 10% doesn't hurt too much. For Indian-first creators, the no-UPI issue alone is a conversion killer.
5. Stan Store — Popular with US creators, not India-ready
Stan Store has gained a huge following on TikTok and Instagram in the US. It combines a link page with a store and charges $29/month with 0% transaction fees. The problem for Indian creators: no UPI, USD billing, and no Indian payment gateway. It's a great tool — just not built for our market.
6. Instamojo — Indian-built but limited as a bio link tool
Instamojo is an Indian payment platform many creators already use to collect UPI payments. It supports INR, UPI, and has a decent product page builder. But it's primarily a payment tool, not a bio link tool — you don't get the link-in-bio page, analytics, or templates that Linktree-style tools offer. Good for payment collection, not a full replacement.
7. Pallyy — Best if you also need social media scheduling
Pallyy is more than a bio link tool — it's a social media management platform with a bio link feature included. If you're a creator or agency that also needs to schedule posts across platforms, Pallyy gives you a lot of value. The bio link page is clean and customizable. It doesn't support selling digital products natively though, so you'd still need another tool for that.
Side-by-side: the honest comparison
| Platform | Monthly cost | Sales commission | UPI | Bio links | INR billing |
|---|---|---|---|---|---|
| ownstreet | ₹299 | 0% | ✅ Yes | ✅ Yes | ✅ Yes |
| Linktree | ₹750–₹2,000 | 0–9% | ❌ No | ✅ Yes | ❌ No |
| Gumroad | Free | 10% + fee | ❌ No | ❌ No | ❌ No |
| Beacons | ₹840+ | 0–9% | ❌ No | ✅ Yes | ❌ No |
| Stan Store | ₹2,500 | 0% | ❌ No | ✅ Yes | ❌ No |
| Instamojo | Free/paid | 2% | ✅ Yes | ❌ No | ✅ Yes |
| Pallyy | ₹840+ | N/A | ❌ No | ✅ Yes | ❌ No |
Which should you pick?
- Indian creator who wants links + a store + UPI → ownstreet (only platform that does all three)
- You only need links, no selling → Linktree Free works fine
- Your buyers are global, not Indian → Gumroad is simple to start
- You need social media scheduling too → Pallyy is worth looking at
- You only need to collect payments, no page needed → Instamojo
The bottom line
The creator economy in India is growing fast — the digital product market alone was valued at ₹54,000 crore in 2023. But most bio link tools were built for Western creators with Western payment preferences. If you're an Indian creator selling to an Indian audience, you need UPI, INR billing, and 0% commission. In 2026, ownstreet is the only platform that gives you all three.
ownstreet team
Creator Tools · ownstreet
Updated Mar 2026